As part of Digital Product Design course we were working with Budapest public transport company (BKK) to plan the new Tap&Go ticketing system. The goal is to create a user-friendly and efficient ticketing system that meets the needs of both BKK and its users. The project involves conducting user research, creating wireframes and prototypes, and testing the design with real users.
With
Zsófia Kérdy, Aizat Myrzakhmetova
Teachers
Lais Kantor, Norbert Krizsán
Findings
#1
Asian bank cards are not accepted
#2
It is easy to accidently buy a extra ticket and difficult to get refund
#3
Users do not understand that extra tickets are not valid for other bus lines.
#4
Users do not understand that extra tickets can not be given to other passengers.
Assumption Map
Userjourney